Shopper Approved and Trust Pilot are great platforms to show the world that you love your customers and they love you back. Whether you’re a startup or a well-established firm, product ratings and reviews have the power to improve your entire conversion funnel, make more sales and ultimately increase your profits.
They not only bring trust in your business but also increase your website sales, improve traffic and get increase the ROI. So which platform is best for someone who’s just starting out their business? Below is a brief comparison of Shopper Approved and Trust Pilot.
Both Trust Pilot and Shopper Approved offer an intuitive website interface. The setup process is nearly identical. However, Shopper Approved is much favorable when it comes to deployment.
Trust Pilot offers a simple screen in which you have to manually connect your eCommerce store. Shopper Approved on the other side asks you a bunch of questions to establish your connection. This is exactly what you need if you’re just starting out as a small business.
2. Website Integration
For eCommerce Integration, both Trustpilot and Shopper Approved are excellent.
They offer connections for:
In addition to this, you’ll also get a dedicated integration option for your Google Seller and Facebook ratings. With Shopper Approved, you can also integrate your ratings into the shopping cart system. But this requires technical support from experienced professionals.
When it comes down to pricing, both platforms have their own pros and cons. The starter plan of the Trust Pilot starts at $299/month all the way to $549/month for the pro package. You can also customize an enterprise package but for this, you will have to contact support and get a quote.
Shopper Approved has better pricing for small to medium sized businesses with their lowest package starting at just $99/month. You can also buy the merchant account which costs $199/month and gets you 2,000 accumulated reviews and ratings.
4. Rating System
Talking about the sales reputation and marketing is useless because they both claim they offer the best services in town. However, what we can study is how Google approach these platform, because, in the end, they all end up there (Google Organic, Google Shopping, and Google Ads).
Thankfully, Trust Pilot and Shopper Approved are both in the good graces of Google. You’ll get your seller ratings and products rating listed on the Google syndicate review section.
In terms of Marketing, Trust Pilot gets the upper hand globally. However, when it comes to a good store name in a specific region (such as in the USA), Shopper Approved is our choice.
While the marketing budget of Shopper Approved itself is smaller compared to Trust Pilot, they both perform neck to neck and get the job done equally. The reason for this is that Shopper approved offers an excellent distribution network with high assurance testimonials.
Choosing which platform is better for you comes down to your actual needs. By analyzing the points we’ve mentioned, and checking the trend of reviews in your specific region, you can set up a good business lead from a ratings and review system.
If you prefer to start with a low-cost solution then ‘Shopper Approved’ is the best option.