Product and service business reviews are playing an increased role in the success of any business – and for good reason, because they offer big advantages over traditional advertising and promotion and the biggest advantage is social proof. Social proof roughly means that people orient themselves towards the behavior of other people if they show a certain behavior in a certain number. This means that people are more likely to buy a product with a good rating because others have also bought the product and are obviously satisfied. And this ensures more purchases and sales.
Today we are going to compare ‘Shopper Approved’ to ‘Yotpo’…two excellent platforms to help any business get more reviews from satisfied customers. But which is best for small to medium sized businesses?
Those who shop on the Internet often rely on reviews from other customers to assess the quality of an item that they cannot touch or see in person. Shopper Approved is great for e-commerce sites, traditional storefronts and service businesses who want to expand their business with customer ratings. SEO is also enhanced as an added benefit with Shopper Approved.
To incorporate the reviews, Shopper Approved provides a website widget that can be adapted to the language, branding and look of any online listing. In addition to an asterisk rating, assessments of individual features and information about the reviewer, such as their level of experience, can also be incorporated and interested parties can be able to ask individual questions about the product. These details suggest that the reviews are authentic and are intended to increase confidence in the rating system.
The Shopper Approved method of dealing with the customer ratings allows the business owner to haves control over which reviews are displayed and where, and the owner can edit and change each review as he or she likes. In extreme cases, the system can be set in such a way that generally only positive evaluations are used, while negative evaluations are rejected. The obvious advantage is that the user does not have to fear that the measure, which was actually intended as a sales promotion, could backfire and have a damaging effect.
Yotpo is, so to speak, the veteran when it comes to product review apps on the Shopify platform. All the big brands have used it because it also offers many advantages. Yotpo can be linked to numerous apps in the Shopify App Store with is a benefit for those using Shopify. Photo and video reviews, a very appealing design, Q&A feature, upselling by email, extensive analysis options for reviews and feedback, the ability to share the best reviews on social media are other useful functions. Installation of the app in the Shopify App Store is free, but there are external monthly fees for Yotpo; and the cost is very high. Although there is also a free plan for small businesses with up to 50 orders (with fewer features), prices for larger businesses must be requested from Yotpo. All in all, pricing tends to favor Shopper Approved for small to medium sized businesses.
Shopper Approved is best for small businesses. Even though Yotpo is an excellent serice that offers a lot, you have to dig deep into your pocket to be able to make use of the extensive features. Because of its’ higher cost, Yotpo is more suitable for larger companies, in our opinion.